Peg Cameron Gill - Retired Multimedia Writer
“When I need a creative idea, I approach it like I’m entering a house: The obvious way in is through the front door.
But instead, I go around the house and look for another way in.
It might be a different door. A window. Skylight. Tunnel. Or even a trapdoor.”
— Peg Cameron Gill
Caricature by the incredibly gifted Jeff York, a coworker of mine at J. Walter Thompson-Chicago.
Bio
After graduating from the University of Missouri-Columbia Journalism School with an advertising major, I enjoyed a successful career as a copywriter in Chicago, boomeranging back to Columbia, Mo., in early 2013.
Since hanging up my hat in the Windy City I have deftly donned many hats here in The Show-Me State; recently leaving Zimmer Communications where I was a content creator as well as associate editor of its publication Inside Columbia magazine. I’m currently freelancing for multiple clients, including Missouri Life magazine, CoMoBUZ and Autism Speaks.
It’s time for my next hat. Or feather in my cap.
Agency History
Full-time:
❆ J. Walter Thompson-Chicago ❆ Ogilvy & Mather-Chicago ❆ Lois/EJL-Chicago ❆ Corbett Accel Healthcare/TBWA-Chicago ❆ Purohit Navigation-Chicago
Freelance:
❆ Foote, Cone & Belding-Chicago ❆ DDB Needham-Chicago ❆ Tatham, Laird & Kudner-Chicago ❆ Purohit Navigation-Chicago ❆ + Boutique Shops
Intern:
❆ Foote, Cone & Belding-Chicago
Clients
Agency of Record:
❆ Kraft ❆ Oscar Mayer ❆ Kellogg’s ❆ Quaker Oats ❆ Gerber Baby Food ❆ Sears ❆ Kimberly-Clark ❆ Unilever ❆ Beatrice/Hunt-Wesson, Inc. ❆ General Foods ❆ Sherwin-Williams ❆ Northwestern Mutual Life ❆ Northern Trust Bank ❆ Car-X Shops ❆ Orkin Pest Control ❆ First Alert ❆ CBS Channel 5 Chicago ❆ Spring Air Mattress ❆ McDonnell Douglas ❆ Northern Telecom ❆ Alcon ❆ AstraZeneca ❆ Otsuka ❆ Bristol Myers Squibb ❆ Novartis ❆ Baxter ❆ GSK Consumer Health
Freelance:
❆ Earth’s Best Organic Baby Food ❆ First Non-Profit Mutual Insurance Company ❆ SC Johnson ❆ Ameritech ❆ Kraft
Pro Bono:
❆ Salvation Army ❆ Brookfield Zoo ❆ Chicago Advertising Federation ❆ Autism Speaks
Career Highlights
Wrote original music and lyrics for:
▫︎ A 30 second TV spot to introduce OFF! Citronella Candles
▫︎ Two 60 second county-flavored Kraft radio spots that ran on Grand Ole Opry broadcasts
▫︎ A 30 second Gerber TV spot tailored to/featuring Leon Redbone
▫︎ A 30 second Rosarita Mexican Foods TV spot
Launched Kraft Squeezable Mayonnaise
Launched AstraZeneca’s novel SSRI Abilify
Created award-winning “Pink Eraser” campaign for Alcon Vigamox
Skills
Capable & comfortable writing across all forms of media
Adept at adopting diverse brand voices
Published columnist, poet, lyricist, song & jingle writer, blogger
Proven problem solver, conceptor & skilled presenter (I have sung a cappella and crowed like a rooster to sell spots)
Proficient in Word, Wordpress, Mailchimp, Marketvolt, Squarespace, Basecamp, PowerPoint, Google Docs, Maghub, vCreative, Facebook, Twitter, Instagram & AP style
Experienced interviewer
“Head on a swivel” chronicler of the human condition
Extremely creative christener
Personal
When not writing, I enjoy other creative pursuits such as deconstructing garments & reimagining them, other sewing, crafting and art projects, gardening, arranging flowers, cooking and MacGyvering stuff around my house and 3.2-acre property affectionately dubbed “The Gillage.”
I also like to chill with family and friends, read, practice yoga, dance like no one’s watching and hike on Columbia’s many scenic trails with my West Highland Terrier Birdie.
Oh. And Scrabble. I’m always game to play. But be warned: I just might take you down a Peg or two.
