1990

Gerber Baby Formula Folder

When Gerber decided to get into the baby formula game, I opted to use the iconic “Gerber Baby” as the graphic with a newsy announcement headline.

The folder contained sell sheets with specs about the product, nutritional info, etc.

We had to be extremely sensitive in our approach, so as to not offend the La Lecha League. For this reason, the copy started off by acknowledging, “Breast milk is best. But if there every comes a time when you’re unable to nurse your baby …”