2012

Durezol Print & Digital Campaign

Anterior uveitis (inflammation of the middle layer of the eye), is challenging to treat. It has several possible causes that require different treatment approaches. There’s also no way to really be sure how a patient will react to a given treatment.

This unpredictability was at the heart of a Durezol campaign from Corbett Accel Healthcare Group, an agency where I worked.

After a launch ad that showed a glass of red wine about to spill on a pristine white carpet, the agency challenged several creative teams to come up with a worthy successor. The followup idea my partner and I came up with was deemed top dog.