1986
Kraft Squeezable Mayonnaise Launch Campaign
When Kraft opted to launch a squeezable version of its mainstay mayonnaise, my partner and I uncapped this campaign.
Kraft Squeezable Mayo Launch Ad
Although a “verbally-driven” concept created while I was with Thompson-Chicago, my esteemed AD Bill Shanahan employed a clever condiment spin by touting the new product’s form as a viscous victory for those who savor sammies.
Kraft Squeezable Mayo Launch Radio
This was one of two country-flavored spots I wrote to run on the Grand Ole’ Opry broadcasts. Both the original music and lyrics for both spots were mine. If you’d like to hear the second delicious ditty (for Kraft Light Mayo), I’d be happy to sing it for you.