1986

Kraft Squeezable Mayonnaise Launch Campaign

When Kraft opted to launch a squeezable version of its mainstay mayonnaise, my partner and I uncapped this campaign.

Kraft Squeezable Mayo Launch Ad

Although a “verbally-driven” concept created while I was with Thompson-Chicago, my esteemed AD Bill Shanahan employed a clever condiment spin by touting the new product’s form as a viscous victory for those who savor sammies.

Kraft Squeezable Mayo Launch Radio

This was one of two country-flavored spots I wrote to run on the Grand Ole’ Opry broadcasts. Both the original music and lyrics for both spots were mine. If you’d like to hear the second delicious ditty (for Kraft Light Mayo), I’d be happy to sing it for you.

Previous
Previous

Ad Agency Work-Kotex TV Spot

Next
Next

Ad Agency Work-Sherwin-Williams Radio Spot